Yamaha’s resurgence starts with R15

While the Yamaha’s latest offering R15 is already making jitters among competitors. Yamaha today said that R15 will be its starting point that means expect more from RD350 maker. “We will start a new era of Yamaha India with this bike,” Yamaha India chief executive and managing director Tsutomu Mabuchi said. “This model is extremely important to us. It is one of the most technologically advanced bikes in India and will be a starting point for us ” he added.Yamaha is “re-emerging” in India and the YZF R15 would provide customers with the best of biking technologies.”We gave a lot of thought before launching this bike. We had a close look at the market and we reconsidered our approach. We found that that this segment is our best area to attack,” Mabuchi said. Yamaha has made 500 registration in chennai alone within few days of the commercial launch of R15 and it hopes to sell 25000 units of the bike before the end of this year.

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