Yamaha motors India which is set to capture 10% market share by 2010 in Indian motorcycle market, launched its first lifestyle store ‘Bike Station’ today. Besides selling motorcycles, aparrels and accessories, Bike Stations would also provide ambit of services such as video games, internet surfing, music and coffee bars. Yamaha is planning to open 10 Bike stations in various parts of the country by the end of current year in the first phase and in the second phase, plans to convert more than 50 per cent of its existing 400 dealers into such concept stores.”The opening of these stores is a part of our strategy to biking lifestyle culture in India,” Yamaha Motors India Chief Sales & Marketing Officer Takahiro Maeda told. Takahiro said the company’s proposed investment of Rs 800 crore in India includes the opening such stores in the country while declining to give further details.”We are targeting a 10-per cent market share in the domestic market as this volume is the minimum needed to exist in the market,” he added. Yamaha is planning to launch four new bikes in 2008 and these bikes would be launched in a phased manner.