Bike showrooms are not just for selling bikes but for selling emotions. Yes,this culture is fastly catching up in India two wheeler industry. Yamaha Motor India has launched their first new-age lifestyle company owned store, ‘Bike Station. Already Royal Enfield has a similar setup and only few weeks back we reported you that Bajaj plans to convert its probiking showroom into a lifestyle store. This kind of stores will not only give a bond between the maker and the customer but also the necessary margin.
Coming back to Yamaha, the japanese manufacturer has already raised eyebrows by showcasing two new 150cc bikes at the auto expo. Through this Bike Station, Yamaha will build its true Yamaha image in India. Designed to provide a complete biking lifestyle experience,’ ‘Bike Station’ presents a complete range of accessories to fulfill the needs of a modern biker.While the store exhibits an entire range of latest bikes from Yamaha, there is an apparel and accessories section displaying quality, stylish and trendy clothing like Jackets, T-shirts, Jeans and accessories like bags, mugs, gloves, key chains. “The rationale behind the unique concept of ‘Bike Station’ is to create a new culture of biking lifestyle, which Indian youth is looking for, and to achieve the highest customer satisfaction in the industry.” ‘Bike Station’ is our latest offering to gen-X, which would provide an insight into the complete gamut of Yamaha’s offerings.” remarked Mr. Takahiro Maeda Chief Sales & Marketing Officer Yamaha Motors India. He further added that ‘Bike Station’ would not only sell bikes, apparels and accessories but would also provide ambit of services such as video games and internet surfing, thus creating a one-stop store for the needs of today’s youth.” Yamaha Motor India plans to set up 10 such concept stores in 2008 covering cities like Delhi, Mumbai, Pune, Bangalore, Chennai, Hyderabad, Kolkata and Lucknow. The company would infuse the synergies of ‘Bike Station’ into its existing dealer network by 2010 in a phased manner both in terms of appeal and experience.
