It seems that Yamaha’s revival plan is working. Yamaha has shown a growth of 21% as compared with the industry which has de-grown by 3.4% over June 08. Yamaha’s newly launched model YZF-R15 has gained market share of 24.2% by selling 4031 numbers and attained Second position in Premium Motorcycle Segment.
Expressing his delight at the emergent Yamaha, Mr. Pankaj Dubey – Division Head, Sales & Marketing said “Yamaha is striving to carry forward the global Yamaha brand image in India. The increase in our sales figures validates our success in re-establishing ourselves as a company, which delivers high quality and high performance products. Our sales performance between January and July this year is a testimony to the success of our customer centric business philosophy. Month over month, Yamaha has been recording increasing sales, signifying the success of our new models launched in the current year. Our bikes are doing extremely well in the market”. “The company has opened up lifestyle stores in Delhi and Pune along with strengthening its dealer network which has helped us in connecting with the consumers better”, he added. Yamaha will unleash the FZ (150cc, Air-cooled) is expected during Diwali festival around October