Yamaha,the Japan based leading two-wheeler maker plans to make a joint venture with Mahindra 2Wheelers in order to replicate its success in the 150cc bike segment and also for getting success in the launch of its scooters in India in 2012.The JV could involve manufacturing and marketing tie-up which will help Yamaha to aggressively compete with Honda and Suzuki in India.For Mahindra,the tie-up will greatly help in increasing its marketing strength.
Sources said that there were comprehensive discussions going on.Yamaha wanted many things.They’re looking at a holistic business partnership,which includes marketing and manufacturing.He informed that Yamaha is a complicated organisation with many investors,so this is not a straightforward matter.Nothing has been finalised yet … the talks have not reached the investment stage.
It is also said that talks have started and that Mahindra could be rethinking its strategy after entering the two-wheeler market aggressively last year and then facing technical problems with its sole bike model — Stallio.A tie-up may now focus on technology or a licensing agreement.