Xenitis the first company which rolled out sub-10,000 PCs (five years ago) and India’s first laptop to be priced under Rs 20,000(recently) has now launched a 100cc motorcycle for under Rs 20,000. Xenitis has launched the mobike for Rs 19,990, with equated monthly installments (EMIs) fixed at Rs 490. Xenitis set up its two-wheeler manufacturing plant in West Bengal in April this year at an investment of Rs 300 crore and an installed capacity of 90,000 units per month. At present, it is manufacturing close to 30,000 two-wheelers every month – mainly a model called Xpression since April 2007 and a second brand Xpression Plus, since then. “A range of bicycles, from another group subsidiary, is also on the anvil,” said Ghosh, The Chairman and Managing Director, Xenitis Group. Global Auto has already sold 10,000 pieces of the 125cc bike, called Xpressions, which it had launched in April. Global Auto plans to export bikes to middle East, Russia, Nepal, Bangladesh, Sri Lanka and some African countries,. Ghosh said it had booked orders for 160,000 bikes this fiscal already.
is adding to its existing dealer and distributor network of 81 dealers and 350 sub-dealers to have a total of 350 dealers.
About Rock 100cc:
Global Auto’s Rock 100cc is featured with 4-stroke engine, electronic self start and kick start facility, tachometer, gear indicator, aerodynamic headlight with halogen bulbs
Mr. Ghosh felt that the low price point and the 115-km per km mileage were the two factors that would enable the bike to penetrate mass markets.
Hero Honda is one of the prominent players in the 100cc segment, with models such as the CD Dawn and the CD Deluxe priced between Rs 31,000 and 35,000. The company is also offering a discount of Rs 2,020 on the CD Deluxe. Bajaj Auto is planning to replace its 100cc models with 125cc ones. TVS Motor Company has the StaR series, with models such as the StaR, the StaRCity and the StaRSport, which are priced between Rs 32,000 and Rs 35,000. The Yamaha Alba, a 106cc bike, is available for Rs 43,500
Global Auto’s future launches:
Xenitis plans to roll out 150cc gearless scooters, as well as 150cc and 200cc motorcycles and 250cc cruiser bikes soon – all based on such aggressive pricing.