In a bid to strengthen its identity, Volvo has taken the stumps to run along the crease in the ensuing One-Day International cricket matches between India and SAfrica. The highlight of the association with the ODIs will be the award of the latest “Volvo S80 twin-turbo diesel” to the man of the series. In this regard, the winner will be a proud owner of the most luxurious car ever awarded to a cricketer in India. Volvo has arranged for the display of the car in all the venues of the matches- Jaipur, Gwalior and Ahmedabad. The car, in its full electric silver will be on display against anthracite black and beige interiors in all the stadia.
The company MD said that the promotion of sports sponsorship by his company is intended to create inspiration and exposure. The matches or sports tournaments turn out to be ideal avenues to display their products and attract the potential customers’ passion. The award- Volvo S80 twin turbo diesel- will be an additional attraction to the charm of the tournament, he said.
The vehicle will bear Twin Turbo and Peizo high pressure tech and the all powerful 5-cylinder. In a way, it represents the vigor of the players on the field. The car provides 13.1 km/l mileage and the level of CO2 is 203g/km and is fitted with Volvo’s personalized safety measures. The strategy to focus this car in the ongoing fight-between India and South Africa- for the first slot in the rankings while inducing the spirit of heroic ventures.