Volkswagen to drive along the Indian roads with its Beetle

Just a month away and the sensation of Volkswagen’s Beetle, People’s Car, will be on the Indian roads once it is imported from the Mexican plant. Yet to be priced, Beetle is another fiesta from the German car maker and is known for is popularity and historical impact in the industry. Some of the industry analysts foresaw the drawbacks of Beetle – peculiar style, underpowered motor, rough ride and noisy engine. VW is in the Indian picture now with its luxury sedans Passat and Jetta and is on the plan to launch a small car Polo next year. The company has production facilities at Aurangabad and Chakan for assembling Skoda, Audi and Volkswagen. The company is anticipating a full production zoom in this plant by 2012 and has already made increase in its work force with additional 1500 employees to double the production. The company’s earlier target had been 8-10% share in the Indian passenger car market in the next 6 years. In the meantime there is a proposal to amalgamate the after-sale service for these three cars. Already there are 19600 units of Skoda, Audi and VW since last year in the Indian passenger car segment which has 1.5 million units.

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