One of India’s leading dailies DNA India carried an article on How automakers use web for promotions of their product? The report clearly portrays how your voice influences decisions of car and bike makers in India.
Excerpts from DNA
“Naveen Ravindran from Interactive Interface says, “Monitoring the Web is the key. We scan the Web with various specialty tools everyday and have to go through a very complex process to understand where and what masses are speaking the most, and then decide on ways to communicate.”
Karthi Annamalai says, “Toyota and Maruti Suzuki also used this space extensively to create a pre-launch hype for Corolla and A-star, respectively. Apart from actively pursuing bloggers, M&M also tracked the comments that readers posted on our blogs. The intention was to understand the consumer psyche and incorporate their suggestions to improve the vehicle in the future.”
At his website, www.vicky.in, a separate category for Xylo comprising of 30 blog posts was created. “Within an hour we received tremendous response, the traffic was so high that we had to optimise the server to support the traffic.” ”
To read the complete article visit http://www.dnaindia.com/report.asp?newsid=1222664
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What wikipedia tells about DNA
Daily News and Analysis (DNA) is a daily English newspaper published from Mumbai, Ahmedabad, Surat, Pune, Jaipur and Bangalore in India. Launched on July 30, 2005, targeted at a young readership, DNA is India’s fastest growing English newspaper. In April 2008, the Indian Readership Survey(IRS) Round I determined DNA’s readership to be 676,000 ranking DNA 8th amongst the Top Ten English Dailies in India. DNA, Mumbai is the second most read English broadsheet in the city of Mumbai