The exit of Bajaj from the scooters production reflected the new horizon for M&M to launch two scooters in September 2009. The logic behind Bajaj’s move is quite surprising that if the bike market does not feed, the company’s venture with cars too can be in alarming mode. The scooter segment of M&M at $6.3 billion found the launch of Mahindra Rodeo and Mahindra Duro, both depicting salient and novel features suiting the likes of new and LCV riders. The price of these scooters- Rodeo Rs41299 and Duro at Rs38299 both ex-showroom Pune.
M&M has thus fulfilled its commitment made a year ago about the launch of classy scooters hitting the global standards and the concept of rugged and tough. Analysts feel that scooters do not deserve tough and rugged feature, which are expected of bikes. The launch of these two scooters build a new customer segment by offering style, power and thrill found in bikes.
The trend is moving towards the electric scooters for which there is no need for license. M&M boasts these scooters with its R&D efficiency and quality control, Taiwan’s Sanyang Industry’s techinology and Italy’s Engines Engineering’s design expertise.
