Toyota’s Etios is slated for roll out in December 2010 and in the period interfering, there will be much focus of Toyota’s range in 10 select cities in the country. Toyota Q world(representing Quality), as it is termed, will showcase all the models of Toyota in Chandigarh, Lucknow, Pune, Mumbai, Ahmedabad, Bangalore, Chennai, Hyderabad, Kolkata and Kochi. The move is the replicate of the one mooted in the recently conducted Auto Expo in New Delhi, said the company’s DyMD. The entire range of its products will be paraded in a space of 3000 sq.metre in each city for the benefit of those who missed the Expo in Delhi.
The effort may involve a lot of logistics measures, but Toyota is keen on focusing the Etios to be refined on the basis of customer feedback on the existing models. The company may get the pulse of the customers’ needs from the display of Innova, Fortuner, Land Cruiser Prado, Camry, Corolla Altis and Prius. 800-L coded as the Etios event, will be represented by top brass officials and engineers from the company (Japan and Thailand). These personnel will have an air of what the customers really need from their units.
Etios is to be crafted to match the market potential of Maruti, Hyundai and Tata. The further climate is from GM(Beat at Rs3.4lakhs) and Ford (Figo), Volkswagen(Polo). Though might be a latecomer, Toyota feels that its entry in this segment with Etios will yield the desired result. The car will come from Bangalore unit in December 2010 and be marketed in January 2011. Coming under sedan version the car will have 1.5 lit petrol engine with the normal version to have 1.2 lit petrol engine.
