Toyota plans to ramp up dealer network

The global car giant Toyota is all set to increase its dealership network in India to 150 by 2010. The company is presently operating in India under a JV with Kirloskar Group and the latest number of dealer is 90 in Espirit Toyota in New Delhi.  The company installed its market with just 27 outlets in 2000 and as the potential grew, the company is parallelizing the dealership network to 150 by next year.

The upcoming showrooms will be furnished with the company’s DIVA concept, to showcase latest  features and applications. There is a proposal to widen the market strength to thrice the current one in another four years. Current sales figures of the company is 51000 in 2008 which is slated to increase to 52000 this year and a small car is also in the offing by 2011. The latest ranges of Toyota are Corolla Altis, Innova, Fortuner from its Bangalore unit while the imported pieces are Camry, Prado and Land Cruiser.

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