To revive its vigor in the auto industry, Tata Motors has chalked out its plan to focus on new range of commercial vehicles especially trucks and buses. By possessing 60% of market share in the LCV segment, the company is intending to create new platforms in India for pleasing the domestic and new markets. The vehicles that the company will concentrate may be 3.5-9 tonnes.
All these vehicles will replace the existing 15 years old Tata-407, Tata 609, Tata 709. The new ranges will be designed with the technical assistance from the Korean Daewoo. One such model- Prima in the 25-49 tonne- has come off recently. Similar range with airconditioned cabs, common rail diesel injection engine meeting BS –IV norms will roll down in April.
The new ranges will take the customers to the next level of technology. Tata has tasted sale volume of 27% increase(2.18 lakhs) during April-December 2009, backed by the government’s relief measures. 2008 was a bad phase in LCV segment- a fall of 50%- till the recovery phase in the said period of 2009. (sale of 3.52 lakh units). Tata can now easily take on its competitor Ashok Leyland (known for its U-Truck) and other new ranges and another truck maker Eicher Motors.