Tata Motors has put in the fourth dealer at Hyderabad in the form of Inline4 Motor, which will add the elite group with remaining already in Mumbai (two numbers) and one in New Delhi. The luxury market is expected to peak from its yearly volume of 12000. With this dealer appointment, Tata is all set to penetrate the Hyderabad market for its SUVs and premium vehicles, according to the company’s VP-commercial. Tata’s search for potential market is entering into this Hyderabad region which has the capacity of securing 500 numbers of cars per year, he added. In 2009 Tata sold about 220 Land Rovers and 80 Jaguars and the target is more ideal for this year.
The newly appointed dealer, inaugurated by the Vice-chairman of Deccan Chronicle Holdings, will involve in promoting all the product ranges of JLR. Tata’s head for premier vehicles segment expressed the hope that there is an anticipated growth in the luxury car segment, both imported and assembled, in India. Tata’s next leap will be to counter BMW and Mercedes Benz, by appointing dealers in crucial metro cities. Tata alone has this limited number of dealers in the country, whereas other luxury car makers have at least 12 dealer outlets.