Tata Motors could be the final saviour for yet another global car maker. Chrysler which is facing bankrtupcy because of skidding sales is looking at Asian markets to save from it. Who could be the ideal partner other than Tata’s. Chrysler has been in talks with Tata Motors to sell and assemble jeeps in India. Recently Tata and Chrysler agreed to sell electric variant of Ace in America. Tata will export the Ace as CKD from India and Chrysler’s Global Electric Vehicle division will fit the motor and retail the Ace in USA.
Coming back to the Wrangler story, if the tie-up happens it may possibly lead to Tata’s buying the Jeep brand. However this sounds a blow for Mahindra and Mahindra. Since M&M is the Chrysler’s old partner and they sold jeeps for a longer period. Infact Mahindra is still known as a jeep maker for many in India.
About Wrangler:
Wrangler is popular off-road vehicle and the successor of willy’s jeep. It is produced by Chrysler under its jeep marque. The wrangler name was introduced in 1987. Chrysler re-designed the off-road-ready Wrangler in 2007, adding a popular four-door version of the SUV that has emerged as the linchpin of its Jeep line-up. In India Mahindra and Mahindra started its business by selling Willy’s jeeps in 1947. Eversince the jeep brand is associated with Mahindra and Mahindra. Across India, there’s a small but a strong group of jeep fanatics exist. Jeep Thrills (www.jeepthrills.in) is a fraternity of those who believe that the jeep is the only vehicle worth driving. And preserving. To know more about Chrysler 2008 wrangler visit http://www.jeep.com/en/2008/