Skoda on Septmeber 20th launched a new variant of its luxury sedan Superb. The new variant ‘Superb Comfort’ is the third upgrade on Superb. The new variant, Superb comfort has been introduced in response to the growing demand for advanced customisation in the existing variant of the car, according to Skoda. The new model Superb Comfort has been priced lower than the existing model to boost sales during the upcoming festive season. The new variant of skoda’s luxury sedan Superb -‘superb comfort’ is priced Rs 20.41 lakh (ex-showroom Delhi).”As a part of our new variant strategy to strengthen our position in D segment, we have introduced Superb Comfort with some modified features and at a lower price than the existing versions. This will broaden the range under Superb to suit the changing requirements of customers today,” Skoda India Managing Director (commercial) Karsten Bogun said in a statement. “We are focused on introducing new models as well as working on strengthening our dealer network across nation,” Bogun added. Skoda targets to sell 150 units of the superb comfort by end of this 2007. The automatic variant of Skoda Superb Comfort is powered by a 2.5 litre TDi engine and sports various high end feauttures such as airbags, rain sensors, ABS, climate control AC among others. Skoda ‘s superb comfort will be available in three colours- candy white, black magic and diamond silver, across all 50 dealerships in India. Skoda also sells a 2.8 litre petrol engine powered Superb and a high end 2.5L TDI superb. Skoda’s parent group Volkswagen recently introduced a luxury sedan called ‘passat’ which has been priced at Rs 22.35 lakh and Rs 24.35 lakh (ex-showroom Delhi).