Renault plans to introduce a passenger car in India at a price tag of less than Rs.4 lakhs. Last month, the company launched Pulse Diesel in the price range of Rs.5.77 lakhs to Rs.6.25 lakhs. Renault also plans to launch the Duster SUV in the second half of this year and a new sedan before this year end.
Mr.Marc Nassif, M.D of Renault India Pvt Ltd., said that beyond Rs.4 lakh a car is our playing ground today (in India). We project to go below Rs. 4 lakh. He also said that they will aim to sell one lakh cars once they have their five cars on the roads and 100 outlets. It can be 2013 or 2014… that will depend on how the models are doing and the growth of the market.
In 2011, Renault sold about 1500 numbers of Koleos and Fluence in India. The company plans to open 100 outlets in India by this year end.