Honda has been undergoing a crucial fall down in its market and this makes way for the other car makers. Honda is crippled by long wait and insufficient brand numbers which pave opportunities to the rival car makers. The customers easily divert their attention to other companies making Honda lose its share to 50.59%- (1.46 million scooter market) from the 57% which it held in last March. Sensing these troubles, the company has made steps to double the production- from 340000 units during the fiscal of 2004 to 780000 in 2009. The company hopes that there will be change when the Rajasthan unit runs packed. Honda’s favorite brands are Aviator, Activa and Dio.