By the year 2012, Nissan would run as many as nine models in India, said the company. Of these five will be local assembled by which the company plans to capitalize 5% share of the market. The company has already made a tie-up with the French car maker Renault by which an investment of Rs4500 crore has been made to increase the production from the current 700 to 3000 by 2012. The company is running its show in India with just two models – X-Trail and Teana and is on the verge of making three more models in 2009. Nissan has sensed the market potential of India- a possible 3 million units by 2014 (the current potential is 1.2 million units).
Nissan’s aim is to grab the same 5% share which it possesses in the global market. For this the dealership too will be increased to 55 by 2012(from the current 11). Renault Nissan Automotive India Pvt Ltd is a joint venture between Renault and Nissan for the production in Chennai unit. The JV is to enhance the employee power to 3000 by 2012, of which the first 1500 will assemble in May 2010, when the production starts(from the current 700). With this expansion the Chennai unit will be able to deliver 4 lakh units per year with the full operation of the unit. The major feature of this production will be 85% of localized components.