Nissan Motor co is on the verge of revitalizing its hold in the market by this year end by boosting the sale by double. This ray of hope and a breath of relief came in the last quarter profit recently for the second time. Still, the fears are yet to be allayed in its position in global market. however, the condition of Toyota is still pathetic following its recall of 8 million cars globally, which is a blow to its long standing reputation. Nissan’s CEO is diplomatic to review the position of his company on the lines of Toyota- sees the position as temporal. He looks after both Nissan and Renault SA which has 44% in Nissan.
Nissan is chalking out a strategy to introduce new launches of small cars in Geneva at very well priced range. Though the conditions are conducive for Nissan currently there is no time bound target to attain the double growth in market share. The company is pinning on the hope of good move in China, by which the sale is expected to peak this year.