Maruti Suzuki, who enjoys the rank as the country’s top most brand and seller, is planning to increase its retail outlets, possibly to1500 (from the existing 828), in a span of another five years. This was disclosed by the company’s GM for Marketing Partho Banerjee. The move comes in the wake of Maruti’s venture to reach every district and taluk areas after ascertaining the prospects, based on the economic factors of the local conditions.
In Kerala where Maruti’s sale volume is 1000 monthly units, the company wants to penetrate the nooks by adding more outlets to number 100, from the current 59. Alto K10 [images] was recently launched in this state and the company detailed that the new version will have refined suspension, enhanced brake system, more spacing for rear seating, cable type transmission. 20000 monthly units in the country out of which Kerala constitutes 2700 units. He said the new version Alto K10 may boost the net sales in coming months. The new version is to cost Rs3.02 lakh (LXI) and Rs3.15 lakh (VXI).
The export volume in last year was 1.5 lakh comprising 80% of A-Star, and
the major area has been Europe, he added. So far the net sale in last year crossed
one million. For the current year, due to production constraints the growth is not
projected but the company is making all out efforts to increase. Q1 of this fiscal
has seen the growth of 26% in the auto industry.