Mahindra & Mahindra launched the two cabin pick up named the Genio for the workers in its infrastructure and construction space to travel with their and machinery.The new Genio features two passenger rows and a cargo space.Genio’s earlier version was a single cabin pick up which could accord the driver, a co-passenger and their cargo.
Vivek Nayer, Senior VP, Marketing for M&M’s automotive division quoted that double cabin pick up are hugely popular in Thailand and Europe and judging by the growth in the retail and infrastructure industry here,they know this will be a ready market in India.Nayer said that although this will be an international class product compared to the Bolero there will be takers for both varieties.
The base variant of the new Genio comes with a price of Rs.5.46 lakhs and its higher variant is priced at an amount of Rs.5.95 lakhs.