The country’s largest truck maker Mahindra&Mahindra is on the verge of launching anLCV in sub 1-tonne segment called Maxximo. Other variants will follow suit in this platform, said the company’s official, without revealing any further information. In addition, there will be a launch of a passenger carrier on the Maximmo [images] platform of 1-tonne payload. The carrier may roll down in another 6 months, said an unofficial source and will be in the MPV segment with 8-10 seats. The carrier will be tipped against Maruti’s Eeco and Omni which have the major chunk, 80% in the market. Tata’s Magic too is the counter product for this carrier.(Mahindra Maximmo Prices)
There was a rise in the sale of MPV -34%- in the last month, from the same period of last year. The result is the outcome of reaching the longer areas of the country with more people preferring MPVs. Tata too in the contending stage to boost its presence in this segment and there will be the launch of Magic Iris this year to feed the three wheeler market needs. M&M’s has 1-tonne + mini-truck and is aimed at the goods carrier segment for supply chain. The sale growth of less than 1-tonne truck has increased by annual 46% from 2006-2010 by selling around 137000 units.
M&M’s sale in LCVs, comprising three wheelers, rose to 97% in April 2010 (sale of 5876 units) which was 2972 units in the respective fiscal of 2009. this growth is due to the launch of two mini trucks in October 2009 and February 2010. the choice for three wheeler trucks was due to the increased spending on consumption, constraints in the movement of trucks in the city limits and economy allied with status identity.
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