The German sensation Mercedes Benz overtook BMW in the luxury car segment pushing more sales in Januayr-July 2010. The sale of 2921 units for this period is against its own performance of 1629 units for the same period last year, said SIAM. The sale of BMW is 2718 units indicating a growth of 35.35% from its 2008 sale figure. The sale of BMW in 2009 was 3619 units on a growth of 33.78% from its 2008 performance of 2705 units. Mercedes done fair job in 2009 with the sale of 3247 units from its 3625 units in 2008, indicating a fall of 10.42%. both companies are vying to regain the top spot, much to the wonderful moment for the industry. The real winner is difficult to predict since the numero difference is meager. Mercedes regained this slot after losing four times while BMW is making a bang with its entry level. Also in the race is Audi which makes a growth by
selling 1535 units for the same period against 981 units in 2009 making a growth of 56.47%. the advantage for BMW is its unit in Chennai with 3000 annual units and it has 3 and 5 series sedans in both petrol and diesel versions. Soon there will be SUV X1 by this year end. Mercedes has its plant in Chakan for C-class, E class and S –class with the net production of 5000 units.