Maruti is on the verge of creating brand equity by initiating brand centres in major cities. Maruti Suzuki is an Indian arm of the Japanese firm having 54% stake. The proposed centres will start functioning from two years. According to its commercial business head, already 44000 sq ft of space( a minimum space required for brand centres) in Rajarhat(Kolkata) has been earmarked for the purchase.
With many timely changes possible in future, the brand centres might display the best of the company’s products like the two wheeler Hayabusa and Mauti’s Eeco. Maruti’s brands include Omni, M800, Swift, Eeco, SX-4, A-Star, Grand Vitara, Dzire; Suzuki India’s brands include Hayabusa 1300, Intruder M1800R, GS 150R, Zeus and Access 125 scooter.
The space in Kolkata belonged to one of Maruti’s largest dealers- Dewar’s Garage while for other cities the deal is solicited from the owners having such amount of space. The company is in the process of hiking the prices for its ranges(due to rise in steel and copper as well as rubber). The new prices may officially be effected in another two weeks.