India’s largest car maker,Maruti Suzuki has launched a special edition of Estilo christened “Estilo Vogue”.This launch by Maruti has been done to celebrate the sale of 2,00,000 Estilo small cars in the domestic market.Estilo Vogue will be a CNG variant and features accessories labeled with “Vogue” branding on seat cover, floor mat etc.
Mr.Shashank Srivastava,Chief General Manager,Marketing of MSIL quoted that Maruti Suzuki Estilo has found a great appreciation among style conscious buyers in India. Estilo’s success in the domestic market is reflected in its high growth of more than 25% in last fiscal.
He also said that they are delighted at the success of the Estilo with the customers in the South East Asian markets. This international popularity is a testament of attributes like high product quality and excellent `cost of ownership’ which have been appreciated by the customers both in domestic and international markets.
Compact cars like the Estilo have emerged in the top five model tally in the South East Asian markets.If Maruti Suzuki doesn’t hike the price of the special edition drastically,then the ‘Estilo Vogue’ might slightly improve the sales and springs up the Estilo brand among buyers.