Mahindra’s Firstchoice is the sale unit of pre-owned cars and this unit has set a target of selling one lakh cars by 2014. Already the company has sold about 10250 cars through its 60 outlets last year. For this year, the target is 18000 units of which 9000 have already been sold, said its CEO.
The target of 1lakh by 2014 is made from sheer confidence by opening 300 outlets since the market for used cars is 1.5 million every year with an annual increase of 20%. The state of Tamilnadu is highly potential in this regard and the company has recently opened a superstore in Thiruvananthapuram with additional stores in Kochi and in Bhopal are in the offing.