Soon, television screens will be filled with a thundering promo ads from Mahindra for its two wheeler launch. In order to create sensation and awareness about the product, Mahindra has devised this campaign, shot on Vallelunga Moto GP on the soil of Rome, Italy. The motif is to project the Italian looks for the vehicle and already the vehicle is undergoing quality test at the Italy centre before being imported to India. The message from the ad will have “Tested in Italy, Coming to India”. The ad will have the punch music from Mahindra’s usual tune for every ad.
The whole gang of engineers from the company and the local spectators thrilled to see the glide of this bike for the shot from cameras.
The advertisement does not portray any technical specifications about the bike but makes to believe that Mahindra will not disappoint with its bike. More sure the bike carries the Italian image with it. Mahindra believes that the ad will make the buyers postpone the decision to go for one till tried this bike. Mahindra is always has its 2 wheelers fill with design elements from Bologna oriented engines Engineering, which it acquired two years ago. Engines Engineering does design work for Ducati, MV Augusta and Benelli. Mahindra is slating this ad in prime channels including movies, music, sport, news, regional channels and YouTube. The ad has been scripted by Andrea Ranalli known for European Moto GP circuits, with the creative assistance by Robby Mathew of Interface Communication.