LML plans to launch five new scooters which is based on the classic design of LML Vespa. Since 2007, the company has been exporting a large no of scooters to Europe. LML will introduce five new scooters which is mainly targeting men over next year.
LML, Head of sales and marketing, PS Choudhary said, “We want to bring the real scooter for men back into the market. Companies have launched scooters centered around men in the recent past but they are basically women’s scooters with cosmetic changes”.
He added, “Our research suggests a significant portion of scooter buyers are male and 70% of them use it individually. They buy the scooters for the convenience and do not have too many options. It’s a big gap, we think with our lineage can fill. Our scooter is not in competition with the ‘male’ scooters from Yamaha, Suzuki or Hero.”