Jaguar Land Rover (JLR), owned by Tata Motors needs “cost reduction and reduction of development and productionising time” as there is a sharp fall in luxury vehicle sales due to the global recession.
Tata Motors is planning to have all its future cars including Jaguar and Land Rover constructed with light-weight aluminium bodies to reduce weight, cut CO2 emissions and to cut costs. The company is also developing a hybrid powertrain for the future models of Jaguar and Land Rover. JLR is also identifying sources of components from India for its two premium models.
Tata Motors on the other hand has recognised the high level of technology and skills embedded in JLR which could be of great value to both companies. The sales of the Jaguar have fallen by 20 percent and the Land Rover’s sales have fallen by 51 percent from October 2008-March 2009.