Compared with buses and taxis the auto rickshaw provides a cheap and private way to get around without necessarily being cramped into often dirty or uncomfortable stations and cars with hoards of other commuters.Auto rickshaws known as common man’s limousine but it is facing severe image crisis. It has become a dirty,polluting product that made many state governments to ban new registration of auto rickshaws. TVS wants to change this perception and forayed into the three wheeler market with the launch of “King’. TVS will train auto rickshaw drivers and has announced new insurance schemes for the welfare of them. King would be economical to drive which in turn means drivers earn more money. The King is available in three engine options – LPG, CNG and Petrol and TVS will soon come out with a 4stroke and cargo variant of King soon. TVS will also export the King to countries like Sri Lanka, Bangladesh, Latin America, Nigeria, Indonesia and others. We spoke with Mr.Goindi senior vice-president, international business and three-wheelers, TVS Motors. He shared with us TVS plans in three wheeler segment. TVS has no plans to come out with hybrid or electric version of King in immediate future, he said. He also shared with us how TVS plans to make traveling in auto rickshaw a lovable experience.
Interview with Mr.Goindi senior vice-president, international business and three-wheelers, TVS Motors