Going with the trends, it is predicted by a global consultancy firm Deloitte that at least one Indian car company would find place among the top 6 carmakers by 2020. The study titled, “A New Era: Accelerating toward 2020- An Automotive Industry Transformed” the car industry would find solace in the low cost production lands with India and China to be the major hubs. OEMs (Original Equipment Manufacturers) numbering about 6 would have a bigger hand in the market to control 90% of the structure in the marked period out of which at least one company would belong to India and one or two from China, the study observed. The name of the company is left to the lurch as the time is still immature to reveal it since many mergers or acquisitions might happen.
The top notch car makers Tata Motors and Mahindra&Mahindra have already displayed their muscles in the global arena. The cost and the labor in the form of manpower, would decide the fate, said the firm’s official. The study noted that the low cost cars would dominate the field with the more middle class consumers shifting their fascination to the luxury sector. In this respect India would stand apart in the global context with growing market trend, demographic and customer profiles.
The consciousness of the Indian customers is on the alternative fuels and green technologies as the means has not yet started to ripen. However, India would hold the status of a major hub for the small and handy cars as a result of growing domestic demand, low labor and excellent supplier network. Deloitte discloses that Indian market would insist on price, fuel economy and durability of vehicles. As Nano has set a trend for low cost cars, more such cars would follow suit while at the same time, luxury segment would knock the door of India targeting the middle class consumers. This would materialize if the ownership of cars reached 20-25 per 1000 people (the current rate is 10-15 people per 1000). By the same period, 2020, green technology would attain the top slot with 20% of the cars having the green revolution within the firm said.