The Italian sensation of defiant lifestyle has entered the Indian market in the wake of the boom in digital and cyber accessories. The company is eyeing on the sale of accessories followed by a thumping response to the computers, laptops, i-phones, Blackberry and satellite phones, i-pods in the Indian market. Lamborghini will sell computer backpacks, i-phone, Blackberry, notebook and camera cases through the mega retail stores across the country.
The materials will be made of nylon and leather. The target customers are youth and young executive who are prone to laptop and are potential enough to spend for such accessories, said the company official from MCC Group, the official liaison firm in India for Lamborghini. The price will be within the reach of the affordable customers – Rs1500 – Rs7000 and the company has initiated a tie-up with Reliance, Shopper’s Stop, eZone, Hotspot and Croma.
The company is full of confidence that the sale of computer and i-pods has prompted to enter this retail accessories. The Italian company is almost 63 years old and is in the field of sports cars, tractors, solar panels, wines, golf carts and engineering equipments for domestic purpose. The salient product of this company is Miura Sports car ran during the 60s and 70s. the company was founded by Ferruccio Lamborghini and in 1981 his son Tonino took charge of the company by launching luxury watches. The company is a synonym for luxury accessories.