September happened to be a gifted period for Hyundai and Maruti Suzuki, both acquiring a solid number of business. Hyundai, in particular, fetched the highest sales in its presence of 11 years in India. Maruti could sell 83,306 units (surpassing its previous year’s sale in September by 17%). Still it is a shortfall by 1500 units on monthly sales target.
However, the company is pinning on the hope of festive days ahead and is confident of reviving its business. From the sale of this units, the A2 segment consisting Alto, Wagon R, the Swift, the A-Star and the Ritz- mustered the number to 52,000 units. The company had a faced a bad stint with 800, the mid-size SX4 and the D’zire while the export saw a promising 85%(11,712 units) with A-Star glittering in Europe.
The immediate rival, Hyundai scaled the 50000 mark in September(53,804cars sold) of which the Indian market’s share being 27,803 indicating a growth of 25% and export business to 9%(26,001 units). Hyundai’s A2 segment of Santro, i10, the Getz and i20 put together accounted for 49,482 units. The company is planning to capitalise on the festive spirit as this means the turning point to the company’s market strategy in India. Hyundai hopes to earn double-digit growth figures by penetrating the festival sales.
Tata motors too did some good business by increasing its sale by 10%(18,176 units) in September in addition to sale of 2524 Nano units, 9858 units of Indica (up by 15%) and 3420 units of Indigo (fall by 27%). Utility vehicles too saw a dip by 29% (2374 units). Fiat, Tata’s partner, tasted the increased sales- from 243 in September 2008 to 2567 units this September. M&M’s sale of Utility vehicle was a near 22000 units(plus 37%) with Logan making a displeasure with an untoward fall. In commercial vehicle sector, Tata Motors fetched a growth of 10% in truck and bus sales in this September from its previous year’s sale of 31,474 units. LCV segment too brought an increase of 16%(18,454 units) while medium and heavy commercial vehicles increased by two percent(13,020 units). Medium and heavy commercial vehicles continue this spree for the consecutive third month, quite contrary to its earlier debacle in last October.