Honda, Japanese carmaker plans to introduce its next generation MPV, Freed to take on Toyota Innova. The Freed MPV is expected to be launched by mid 2014.The MPV will follow its Mobilio, a seven seater crossover utility vehicle. Mobilio is built on the Brio hatchback platform which is to be unveiled at 2014 Auto Expo.
Currently the company does not have any idea to launch the Freed in India. Honda spokesperson said, “However, we are actively looking at the MPV (multi-purpose vehicle) segment and plan to launch the Honda Mobilio next year,” Toyota also working for its next generation Innova. Analysts said” Freed would bring real competition to Innova if it gets its pricing right”
Amit Kaushik, principal analyst-autos at global consultancy service IHS Automotive, said “This segment was untouched till date as Innova was perhaps the leader with almost no competition. Now it would be interesting to see how Honda takes this rivalry with an established product going forward”.