Honda,the Japanese auto major plans to make India as its export center for its small car Brio.Brio will be manufactured at Honda’s Uttar Pradesh facility and will be exported to the neighbouring countries of India such as Nepal,Sri Lanka,Bangladesh and Burma.Brio is to make its debut in the Indian market during Diwali.
The President and CEO of Honda Siel Cars India Ltd,Takashi Nagai informed that while the Brio is specifically designed for India, they are also targeting the neighbouring export market.
The company had already announced that Brio will feature a price tag of less than Rs.5 lakhs in India.Honda Siel is also focusing on Brio’s potential in the domestic auto segment.Honda plans Brio to mainly compete with Maruti Suzuki’s Swift and Ford’s Figo.
Honda at present has 125 sales outlets in 77 cities and has started expanding its network in small cities and towns to boost the sales of the car.