Honda is planning to launch its small car in India, Bangladesh, Nepal and Bhutan. Slated for 2011, the car will have 80% components from India and no proposal as such for other countries. Having sensed the success of its “City’, Honda believes that its brand will sell positively. The most preferred brand from Honda for over a decade, City, will supply many of its features to the small car and meet the demands of sub-Asian market.
The design of this small car was made after an analytical study for two years. Honda believes that the strategy behind the study was to have a first-hand knowledge about the needs and likes of the consumers. After the launch of its concept in the just concluded Auto Expo, the car is to be made from the company’s Greater Noida plant.
Along with this small car, other current models too(with City and Jazz having 75% and Civic having 71% and the Accord with28% local components) will be fitted with majority of local components. The launch of small car will strengthen the base of dealer networks- 166 from 66- spread to 20 new cities.