It’s good to know that Honda has announced a Fest “Honda Fest” across all dealerships in India. The fest is to coincide with the start of deliveries of all-new Honda City. It will be conducted this weekend on 28 Nov and 30 Nov. In this fest car lovers can enjoy a test drive of all Honda Cars along with loads of entertainment. The “Honda Fest” is an attempt by the company to nurture a sense of belonging with the brand.
Apart from test drive of the all-new City and other Honda cars, the “Honda Fest” will feature entertainment activities like music, dance, painting competitions, puppet shows, quiz contests and more.
Elaborating on the “Honda Fest” concept, Mr.Tatsuya Natsume, Director, Marketing, Honda Siel Cars India said “Honda organizes such customer engagement programmes in several countries, including Germany, Italy and Japan. The objective is to involve customers in important occasions for the company and establish a bond with them. We are beginning this new concept in India with the new City, and will replicate the event after other important launches too. We would like to welcome all the members of the Honda family and even those who are considering a Honda to our dealerships over the weekend to come and enjoy a day with us.”