The iconic American motorbike company Harley-Davidson is on the verge of entering into new lands shielded with more models in India. Currently the company has 12 models and more product ranges are on the listing, said its MD India. For this purpose, the company will increase the number of dealers by launching one in Bangalore next month along with the existing Delhi, Mumbai, Chandigarh and Hyderabad dealers. In another four months, there will be more dealers, he added. The increase in models and dealerships will be based on the feedback from the market, he mentioned.
The assembling unit of Milwaukee at Brazil deals with products marketed over 70 countries. Brazil is an ideal facility for assembling to avail the customs exemption on two wheelers. Harley-Davidson is doing business in India, China and Japan, but is potential in Japan. For the company, the competition may erupt from the Japanese brands and is ready to take up the competition, while maintaining the same cost factor. The company wants to make a full circle regarding the marketing of its products in the country, said its director.