Figo, from the US car maker Ford, is all set for launch in March with the expanded dealer network, said the company official. The small car segment (less than 4 meters) constitutes nearly 75% of the market, in which Maruti Suzuki’s Alto, Swift, Ritz and A-Star are the key players.
India turns out to be an ideal platform for the car market as the sale during the 10 months of 2009-10 the sale steeped to 1.22 million units, according to SIAM. Ford India’s share is 2% with the sale of 24,186 cars in the period of April-January.
Ford will build this Figo in its Chennai plant, which is invested at $500 million. For intensified marketing, the dealer network is strengthened with the additional 28 dealers to make the total to 164 in 97 cities. GM’s Beat is already on the veil and VW is shaping its Polo for this June. Despite the recall episode in its history, Toyota is devising its Etios for India slated for December 2010; Honda has announced its 5-seater family compact car to be ready by 2011.