The success story of Figo in the Indian market will continue to be a nice serial in the auto entertainment directed by Ford. The company is too willing to share this success with few more launches in this Figo [images] platform – a smaller version to Figo , a compact SUV and Fiesta hatchback. Ford’s small car thus projected will be on roads in the next year with the codification of “B156”. Ford has been very cautious and strategic in terms of more launches in India. Ford could not anticipate the mammoth sale return of Figo- 16000 units in a time span of 3 months- and further bookings for 21000. The launch in SUV segment will be to face the clutches induced by the supremo Mahindra and Mahindra and other major players in this segment.
Ford’s current fiasco will be to feed the demand for its Figo and future plans will be to introduce new models for every 12-18 months frequency. At the same time, the company will please the customers with their interests and wish, said a company official. The company’s MD for India had earlier hinted about the proposed launch of small car in India, other than Figo. However, this version will meet the global standards to take the company’s policy into account, he added. The proposed launches may make some improvement in Ford’s meager share of less than 3% in the Indian market. Ford seeks new favors from the equally potential market of China. Ford makes small car launches in India as an experiment which may prompt it to drive into Asian markets thereby India becoming a hub for small car similar to GM or Toyota.