Force motors plans to launch a premium SUV in next two years. It is to compete with vehicles likely Toyota Fortuner, Ford Endeavour, and Renault Koleos.The company plans to invest Rs 1000 crore for the development of premium SUV.
Force Motors, General Manager said, “As a company, Force Motors aspires to be a player across price segments. With the entry-level no-nonsense off-roader Gurkha priced Rs 6.25-8.25 lakh and SUV Force One priced Rs 8.99-11.99 lakh, we straddle the Rs 6-12 lakh bandwidth. Now we wish to extend the presence to Rs 18 lakh, and hence, the premium SUV”.
Force Motors also plans to launch LX variant of One soon in India which is expected to be priced about Rs 13-14 lakh and also we can expect the launch of its premium MPV by the end of this fiscal year.