Ford India has better reasons to rejoice as sale of its Figo [images] excelled in this period. The overall figure of Figo volume-30000 units- is more than the net production made in 2009, thereby forcing Ford to go in for the second shift at its facility, said the company’s President and MD for India. If the second shift commences from July, the output will be 1.4 lakh annual units an addition of 40000 units from the current one lakh units. The lion’s share of this volume will be occupied by Figo, which the company feels as the ever best launch in the auto industry. Within the three month of its launch Figo’s sale volume crossed 16000 units and there are 21000 bookings pending still. Ford hopes to reduce this booking number and the waiting period, once the second shift starts delivery. In addition
Ford is in need of units for its export to South Africa with 1000 units already packed for export next week. The company recently had a memorable moment, the delivery of 1000th unit of Figo. In a move to ease the delivery Ford has chalked out plans to increase the dealer network, since for Ford the supplier capacity is the biggest challenge. Currently there are 167 outlets spread in 97 cities of which 50 outlets are coming under Quick service bays. This scheme envisages service within 90 minutes for executing regular services.
Not only vehicles, but engines from Ford too have brought in laurels- Ford exports engines to Thailand under Fiesta programme. The projected export of engines under this scheme is 2500-3000 units a month. Further, Figo has got the distinction as the top seller of cars in May with sale of combined 8080 units against 2168 units during the corresponding period of the previous year. The company’s Director for Marketing, Sale and service said that there will be growth potential in the Kerala market as efforts are on to meet the demands from the customers. A dealer from Kochi rejoiced over the increase in the sale of Figo- 700 units in April and 72 units in a particular day.