In order to reinforce the sales drop,Fiat India plans to redo its product and distribution strategy.Recently, the top officials from its Italian parent have visited India to assist the Indian management rebuild Fiat’s brand in the country.
Hence the Italy based Fiat has aspired to launch three new cars in India.One will be a facelifted Punto,an upgraded version of Punto and the third one will be a new small car.
The sales of the current products of Fiat India namely Punto and Linea are also getting decreased slowly.Currently,Fiat is in discussion with dealers to set up separate showrooms so that the Fiat brand gets an identity of its own.
Fiat cars are currently sold in India through the Tata Motor dealerships.A senior official informed that although Fiat India will look at separate showrooms,Tatas will continue to support the marketing efforts.