The Italian car-maker Fiat which has tied up with US based company will launch the Jeep SUV brand in India by the end of this year. It plans to launch Jeep Grand Cherokee and Jeep Wrangler, both high-end sports utility vehicles. Fiat has a manufacturing plant in Ranjangaon, Pune. But initially the company will import the Jeep models as Completely Built Units(CBU) from North America.
“We will be ready in launching Jeep brand during the last quarter of this calendar year. We are aggressively working on it,” Nagesh Basavanhalli, President and MD of Fiat Group Automobiles India, told reporters in Chennai.
“We have been focusing on our three-pronged strategy. We are very proud of our products today. The Linea has the best in class petrol engine. As part of our strategy, we will bring the Jeep at appropriate time,” he said inaugurating the company’s second exclusive outlet – Ramkay FIAT. He also said that “Today we are having about 63 active dealerships. We will get there (100 dealerships) before this year end”.