Fiat,the Italian automoblie major with an aim of increasing its sales during the festival season offered discounts for its Punto hatchback and Linea sedan models.The company offers discounts of up to Rs.75,000 and Rs.1,30,000 on Punto and Linea respectively and the offer duration is from Septenber to October.
The additional offer schemes provided by the company include an option of adding Rs.20,000 in discounted purchase for customers who exchange their old-car for Fiat vehicles and also providing 50 months of roadside assistance package along with one-year insurance at the rate of one rupee.
Rajeev Kapoor,Chief Executive of Fiat India said that with the launch of this campaign,they portray their commitment towards the Indian market and informed that this campaign has been designed keeping in mind the emotions, sentiments and key values, deeply portraying their Indian connect.