The bullet is still powerful and the demand for Royal Enfield Motorcycles in always on the rise. But the strange thing is the insufficient supply against the demand. Royal Enfield’s monthly sale volume is 4500 bikes but the orders are somewhat more than 50% of this. The company’s CEO told that the company has been exploring all possibilities to get rid of this situation. The company is worried about the increase in the waiting period from six months.
The major hitch in the delay of supply is painting of the bike for which Kinetic has come to the rescue. Recently Kinetic Group amalgamated its business to M&M but the Ahmednagar plant is still with Kinetic. Royal Enfield intends to spare this facility for painting the components like front and rear metal fenders, toolbox, jubilant covers and cover tubes of the Classic models. Royal Enfield is looking for a permanent solution in this regard, since the Chennai plant is on the outskirts of the city, compared to those of Ford or Hyundai whose plants are nearer.
In spite of these hitches, Royal Enfield still is the king in the motorcycle sector of high-end cadre. The assumption of the current CEO Mr.Ravichandran five years ago made all the difference- the company could recover from the bottomline performance and limited editions of bikes and sale dumped. His stature made the company to involve in retrieving the market needs with new engines and new models, quality standards all backed by a vigorous team of professionals. The wait period of 6 weeks to 8 months make the show’s impressive feat.