Bajaj Auto has set a target of 1.25 lakh Pulsars and 1 lakh units of Discover in the coming days, said its CEO for two wheelers. This figures are for the domestic market inducing the growth rate he added. The target for the period till March is 1 lakh units of Pulsar and Discover and the new target is for the ensuing FY. The sale during the month of January 2010 was 232939 units which includes export and the figures are twice the units done in the same month last year. Of these, Pulsar achieved a sale of 71970 units and Discover with 92035 units.
The CEO said the prescribed target for the new FY will be exclusively for the domestic market by enthralling new customers on the form of sports style secured in new areas of marketing. The company intends to take a new leap of growth by promoting these two brands for which the focus has already been set by the industry. Bajaj, by now, occupies 32% share in the market which means the growth of 200% compared to the previous year’s. Pulsar range includes 150, 180 and 220 cc versions and it has added the latest 135 cc version which accounts a sale of 40000 units a month. Discover has the versions of 100 and 135cc to penetrate the market agog.