Following the Hero Cycles,Atlas Cycles and TI cycles, Avon has forayed into the ebike market by launching Avon ebike. Avon e-bike comes fitted with a 36 V lead acid, sealed and rechargeable battery. Avon ebike which has a maximum speed of 23kmph can run for 40 kilometers on a single recharge. Avon ebike is priced Rs. 15000. Avon is targeting this product at the urban population, which is in search of a clean, hassle-free solution in personal mobility in the midst of ever-growing road traffic, parking blues, pollution and rising costs. “We plan to target boys and girls in the age group of 12 to 16 years, city folk desiring maintenance-free short commutes in congested areas and office-going ladies. These days children want to own a bike. But their parents as well as their school authorities don’t allow them to drive one. For this e-bike, one does not need a driving license, number plates, registration, pollution check certificate or even a helmet”Onkar Singh Pahwa, managing director of the Avon ebikes said.