The passengers across the India need not brood over the costly affair of luxury driving. The market of this luxury car has stabilized much thanks to the pouring models from many players. The growth, at 40% on general brands and that of Audi is 70%, shows the increase in the demand in coming months. The volume of Audi in Indian luxury car market is 20% which it intends to increase to 25% by this December. The similar is the situation in the camp of BMW and Mercedes Benz. Currently Audi is the top most seller of luxury cars in European Union and China, and wants to reach that slot in India too, says its Head for India.
He revealed that the strategies and planning have been devised for the market penetration in the next year, by which time it expects to reach the target. Altogether in the Indian luxury car market there are 20 new models with 10 more on the listing for sooner launches. This invokes tough competition among the players and the battle royal for the supremacy is among Audi, BMW and Mercedes Benz. Audi is gradually stepping into the competitive market only to reach the terrain diplomatically not later than 2015. According to the industry analysts the Indian and the Chinese markets will usher in new future for the cars. Both will expand their business and stretch the market to enfold more number of cars and thus invited the global players to invest at the will. Audi has allocated 30 million Euros for increasing the capacity akin to Tata’s venture for Jaguar and Land Rover in India.